Análisis de impacto de las variables claves de éxito para la toma de decisiones en las estrategias definidas en una empresa promotora de salud EPS en Colombia para su desarrollo estratégico

Abstract

In organizations, the dynamism and complexity of the systems in which they operate raises the need to review and update the process of strategic decision making that allows to evaluate the capacity of response of the company to the changing environment in the fulfillment of its mission. Through the structural analysis and the Micmac calculation tool it is possible to reduce this complexity and the description of a system through the composition of its elements, interrelationships and parts. Achieving to identify the essential variables and to evaluate the capacity of response of the established strategic platform with the passage of time. This final undergraduate project presents the understanding of strategic decision-making system and the variables involved in a health insurance company in Colombia. Through the structural analysis, an impact diagnosis of the response capacity of previously defined strategies against the evolution of the system and the construction of future scenarios for the analysis and discussion of the variables in the strategic decision making.