Procesos de producción cultural para la realización audiovisual: Caso del canal de Youtube Desocupe Masivo

Abstract

This work of degree presents an investigation of the animated audiovisual material Desocupe Masivo, which was created and directed by the young caleño Jhon Ramírez, a production transmitted through YouTube and disseminated by social networks.

The main objective was to describe the phases of cultural production that it has and that can be evidenced in this production. For this, a methodology of qualitative-descriptive type was used, where phases of identification and description of production processes, material conditions and disclosure circuits were used, using tools such as virtual ethnography, semi-structured interview, Survey and observation.

With this work of degree, it was possible to conclude that Desocupe Masivo is a Cali cultural production dedicated to the young people of the city, they represent everyday life, it creates new forms of communication and it is a product that due to its characteristics is desired and valued positively by its audience, also, is relevant to the field of communication, since it involves the study of a social development and new ways of consuming and producing culture