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dc.creatorHurtado Ayala, Andrea
dc.creatorEscandón Barbosa, Diana Marcela
dc.date2014
dc.date.accessioned2015-10-09T19:32:22Z
dc.date.available2015-10-09T19:32:22Z
dc.identifier.citationHurtado Ayala, A., & Escandón Barbosa, D. M. (2014). Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia. Estudios Gerenciales, 30, 430-440.spa
dc.identifier.issn0123-5923
dc.identifier.urihttp://hdl.handle.net/11522/3520
dc.descriptionPartiendo del concepto de orientación al mercado definido en el campo del marketing internacional, este artículo analiza los factores determinantes de la orientación exportadora y su influencia en los resulta- dos empresariales de las pymes exportadoras en Colombia. A partir de una encuesta realizada en 2011 a 297 pymes manufactureras colombianas, se estima un modelo de redes neuronales tipo perceptrón mul- ticapa para establecer la importancia de los determinantes de la orientación exportadora como factores que influyen en los resultados empresariales de las pymes exportadoras colombiana. Se concluye que la orientación emprendedora y la innovación son los factores determinantes de la orientación exportadora que más influyen en los resultados empresariales de las pymes en Colombia.spa
dc.description.abstracttBased on the concept of market orientation defined in the field of international marketing, this articleanalyzes the determinants of export orientation and its influence on the business performance of expor-ting SMEs in Colombia. From a survey conducted in 2011, consisting of 297 Colombian manufacturingSMEs, a model of multi-layer perceptron type neural networks is estimated to establish the importance ofthe determinants of export orientation as factors influencing the business performance of the Colombianexport SMEs. It is concluded that the entrepreneurial orientation and innovation are the determinants ofthe market orientation exporter that influence the business performance of SMEs in Colombia.spa
dc.formatapplication/pdfspa
dc.format.extent11 p.spa
dc.languagespaspa
dc.publisherUniversidad Icesispa
dc.relationhttp://www.icesi.edu.co/revistas//index.php/estudios_gerenciales/article/view/1895spa
dc.relation.ispartofEstudios Gerencialesspa
dc.rightsEl o los autores otorgan licencia de uso parcial de la obra a favor de la Pontificia Universidad Javeriana Seccional Cali, teniendo en cuenta que en cualquier caso, la finalidad perseguida siempre será facilitar, difundir y promover el aprendizaje, la enseñanza y la investigación. Con la licencia el o los autores autorizan a la Pontificia Universidad Javeriana Seccional Cali: la publicación en formato o soporte material, de acuerdo con las condiciones internas que la Universidad ha establecido para estos efectos. La edición o cualquier otra forma de reproducción, incluyendo la posibilidad de trasladarla al sistema o entorno digital. La inclusión en cualquier otro formato o soporte como multimedia, colecciones, recopilaciones o, en general, servir de base para cualquier otra obra derivada. La comunicación y difusión al público por cualquier procedimiento o medio (impreso o electrónico). La inclusión en bases de datos y en sitios web, sean éstos onerosos o gratuitos, existiendo con ellos previo convenio perfeccionado con la Pontificia Universidad Javeriana Cali para efectos de satisfacer los fines previstos. En estos eventos, tales sitios tendrán las mismas facultades que las aquí concedidas para la referida universidad, con las mismas limitaciones y condiciones. El o los autores continúan conservando los correspondientes derechos sin modificación o restricción alguna, puesto que de acuerdo con la legislación colombiana aplicable, el acuerdo jurídico con la Pontificia Universidad Javeriana Cali, en ningún caso conlleva la enajenación del derecho de autor y de sus conexos. EL AUTOR, expresa que el artículo, folleto o libro objeto de la presente autorización es original y la elaboró sin quebrantar ni suplantar los derechos de autor de terceros, y de tal forma, el recurso electrónico aquí presentado es de su exclusiva autoría y tiene la titularidad sobre éste. PARÁGRAFO: en caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el recurso electrónico en cuestión, EL AUTOR, asumirá la responsabilidad total, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos, la Pontificia Universidad Javeriana Cali actúa como un tercero de buena fe.spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.sourceEstudios Gerencialesspa
dc.subjectOrientación exportadoraspa
dc.subjectResultados empresarialesspa
dc.subjectPymesspa
dc.subjectInnovaciónspa
dc.subjectEmprendimientospa
dc.titleLos determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombiaspa
dc.typeinfo:eu-repo/semantics/articlespa
dc.audiencePontificia Universidad Javeriana communityspa
dc.audienceResearchsspa
dc.audienceJournalistsspa
dc.audienceOtherspa
dc.citation.epage440spa
dc.citation.issue133
dc.citation.spage430spa
dc.citation.volume30spa
dc.coverageCali; Lat: 03 24 00 N degrees minutes; Lat: 3.4000 decimal degrees; Long: 076 30 00 W degrees minutes; Long: -76.5000 decimal degreesspa
dc.creator.emailahurtado28@javerianacali.edu.cospa
dc.creator.emaildmescandon@javerianacali.eduspa
dc.pubplace.cityCalispa
dc.rights.accesoAcceso abiertospa
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessspa
dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombia*
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