Memoria y visualización de la Carrera de Diseño de Comunicación Visual de la Pontificia Universidad Javeriana Cali

Abstract

It was found the need to reform the digital media in which the institutional campus communicates with the external public, and how the undergraduate of Visual Communication Design could expirience its process and evolution through the years. To achieve this, it was realized an investigation in which all institutional web page aspects were contrasted with other universities that offer pregrades related to design, defining the missing elements in order to propose informative and visually strategies of comunication. From these results, it was build an information structure proposal that was exposed to the Office of Communications at the university, in which was determinated new requeriments that defined the visual identity and were applied and aproved subsequently.