Contando historias

Abstract

From the situation of poverty, violence and inequality that is present in the city of Santiago de Cali, it is con¬sider alarming, this social problem that is disrupting communication and dialogue between people living in different Foundations until causing conflicts. Considering the thought from the Design of Visual Communication and social responsibility as a professional it proposes to develop a communication strategy that seeks to sensitize the audience about the importance of good relations ba¬sed on affection and rule, taking into account the values of respect, responsibility and tolerance.

In order to meet the planned objectives it is required to use the methodology developed by IDEO.ORG ca¬lled Design Kit: The Field Guide, To Human Centered Design, it is based on three important moments such as; Discover, Ideate and Prototype. From the methodology and considering a research tools like fieldwork that include weekly visits to the Give Hope Foundation, including different workshops, interviews and user tests so the product development is achieved.

As the end result is the development of a tool for living together, which contains various elements such as daily Storytelling for children and a guide for the caregiver (teacher or student). “Contando Historias” is characteri¬zed by being designed with a clear and familiar language in order to be interactive for the audience. The tool desig-ned intends to give the audience an experience of lear¬ning and awareness of the importance of good relations.