La luz que nos une
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Date
2024
Director
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Publisher
Pontificia Universidad Javeriana Cali
Abstract
“La luz que nos une” es un proyecto de diseño de comunicación visual que busca fortalecer la identidad cultural y turística de Candelaria, Valle del Cauca. Inspirado en las tradiciones y valores de su comunidad, este trabajo integra la creatividad y la colaboración para resaltar la riqueza de su patrimonio intangible. A través de un sistema de diseño estratégico, talleres de co-creación con jóvenes y aplicaciones innovadoras, se construyó una marca que conecta a los candelareños con su territorio y los posiciona como embajadores de su cultura. Este proyecto demuestra cómo el diseño puede ser un agente transformador al servicio del desarrollo sostenible y la preservación de la memoria colectiva.
"La Luz que Nos Une" is a visual communication design project aimed at strengthening the cultural and touristic identity of Candelaria, Valle del Cauca. Inspired by the traditions and values of its community, this work integrates creativity and collaboration to highlight the richness of its intangible heritage. Through a strategic design system, co-creation workshops with young people, and innovative applications, a brand was developed that connects the people of Candelaria with their territory and positions them as ambassadors of their culture. This project demonstrates how design can be a transformative agent in service of sustainable development and the preservation of collective memory.
"La Luz que Nos Une" is a visual communication design project aimed at strengthening the cultural and touristic identity of Candelaria, Valle del Cauca. Inspired by the traditions and values of its community, this work integrates creativity and collaboration to highlight the richness of its intangible heritage. Through a strategic design system, co-creation workshops with young people, and innovative applications, a brand was developed that connects the people of Candelaria with their territory and positions them as ambassadors of their culture. This project demonstrates how design can be a transformative agent in service of sustainable development and the preservation of collective memory.
Description
item.page.descriptioneng
Keywords
Identidad cultural, Turismo sostenible, Co-creación comunitaria, Cultural identity, Sustainable tourism, Community co-creation, Design thinking