¿Usted qué haría? Juego interactivo de cartas para la empresa: Café Granja la Esperanza
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Date
2024
Authors
Director
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Publisher
Pontificia Universidad Javeriana Cali
Abstract
La comunicación es un pilar fundamental para el funcionamiento eficiente de cualquier organización, y en Café́ Granja La Esperanza, juega un papel crucial en su éxito en el competitivo mercado internacional del café́ de especialidad. La calidad de la comunicación interna y externa permite a la empresa fortalecer su liderazgo, optimizar la toma de decisiones y garantizar que todos los miembros de la organización estén alineados con los objetivos estratégicos. Este proyecto se aborda desde el campo del Diseño de Comunicación Visual, esta propuesta ofrece fortalecer la comunicación entre los administradores y empleados de esta empresa. Al mejorar el flujo de información permitirá́ que los mensajes sean más claros y efectivos, se busca potenciar la cohesión interna, optimizar el desempeño y, en última instancia, reforzar la competitividad y la percepción de la marca en el mercado.
Communication is a fundamental pillar for the efficient operation of any organization, and at Café Granja La Esperanza, it plays a crucial role in its success within the competitive international specialty coffee market. The quality of both internal and external communication enables the company to strengthen its leadership, optimize decision-making, and ensure that all members of the organization are aligned with its strategic objectives. This project is approached from the field of Visual Communication Design and aims to enhance communication between managers and employees of this company. By improving the flow of information, messages will become clearer and more effective, fostering internal cohesion, optimizing performance, and ultimately reinforcing the brand’s competitiveness and perception in the market.
Communication is a fundamental pillar for the efficient operation of any organization, and at Café Granja La Esperanza, it plays a crucial role in its success within the competitive international specialty coffee market. The quality of both internal and external communication enables the company to strengthen its leadership, optimize decision-making, and ensure that all members of the organization are aligned with its strategic objectives. This project is approached from the field of Visual Communication Design and aims to enhance communication between managers and employees of this company. By improving the flow of information, messages will become clearer and more effective, fostering internal cohesion, optimizing performance, and ultimately reinforcing the brand’s competitiveness and perception in the market.
Description
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Keywords
Juego, Cartas, Café, Comunicación, Play, Cards, Coffe, Communication