Desarrollo plan de negocio “Trennd”

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Date
2024
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Publisher
Pontificia Universidad Javeriana Cali
Abstract
El siguiente trabajo presenta un plan de negocio para "Trennd," una empresa que busca aprovechar la creciente tendencia de la moda streetwear en Colombia. El streetwear, caracterizado por ropa urbana y casual inspirada en la cultura de la calle, la música, el arte y el deporte, representa aproximadamente el 10% del mercado global de textiles y calzado. A pesar del auge de empresas locales, marcas internacionales como "Stussy," "Supreme," y "Hidden" no tienen presencia directa en Colombia. Trennd planea cubrir esta brecha ofreciendo estos productos a través de canales digitales, facilitando su acceso a los consumidores locales al eliminar barreras como los costos de envío internacional y las fluctuaciones en los tipos de cambio.
Description
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The following work presents a business plan for "Trennd," a company aiming to capitalize on the growing trend of streetwear fashion in Colombia. Streetwear, characterized by urban, casual clothing inspired by street culture, music, art, and sports, represents approximately 10% of the global textile and footwear market. Despite the rise of local companies, major international brands like "Stussy," "Supreme," and "Hidden" do not have a direct presence in Colombia. Trennd plans to bridge this gap by offering these products through digital channels, making them more accessible to local consumers by eliminating barriers such as international shipping costs and fluctuating currency exchange rates.
Keywords
Análisis del entorno, Tendencia de moda urbana, Modelo de negocio digital, Environmental analysis, Urban fashion trend, Digital business model
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