Conecta con la vida
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Date
2023
Authors
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Publisher
Pontificia Universidad Javeriana Cali
Abstract
El proyecto "Conecta con la Vida" busca visibilizar la problemática de la extinción animal en el Valle del Cauca y fomentar la conciencia sobre la importancia de la biodiversidad. A través de un sistema de comunicación interactivo, el proyecto utiliza elementos gráficos e infográficos, como plegables pop-up y material visual, para educar a la población sobre el impacto de la desaparición de especies en los ecosistemas y en la vida cotidiana.
El enfoque del proyecto se basa en el diseño de experiencias que permitan a los usuarios interactuar con la información, logrando una mayor conexión y recordación del problema. Además, se complementa con estrategias de difusión digital mediante redes sociales y otros medios visuales. Se busca, de esta manera, no solo informar, sino también motivar a los ciudadanos a tomar acciones en favor de la conservación de la fauna silvestre.
The project "Conecta con la Vida" aims to raise awareness about the issue of animal extinction in Valle del Cauca and emphasize the importance of biodiversity. Through an interactive communication system, the project uses graphic and infographic elements, such as pop-up brochures and visual materials, to educate the public on the impact of species extinction on ecosystems and everyday life. The project focuses on designing experiences that allow users to interact with the information, fostering a stronger connection and better retention of the issue. Additionally, it is complemented by digital outreach strategies through social media and other visual platforms. The goal is not only to inform but also to encourage citizens to take action in favor of wildlife conservation
The project "Conecta con la Vida" aims to raise awareness about the issue of animal extinction in Valle del Cauca and emphasize the importance of biodiversity. Through an interactive communication system, the project uses graphic and infographic elements, such as pop-up brochures and visual materials, to educate the public on the impact of species extinction on ecosystems and everyday life. The project focuses on designing experiences that allow users to interact with the information, fostering a stronger connection and better retention of the issue. Additionally, it is complemented by digital outreach strategies through social media and other visual platforms. The goal is not only to inform but also to encourage citizens to take action in favor of wildlife conservation