Soul street la sucursal del movimiento urbano
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Date
2024
Authors
Director
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Publisher
Pontificia Universidad Javeriana de Cali
Abstract
El proyecto Soul Street Cali tiene como objetivo fortalecer la escena de la danza urbana en Cali mediante el diseño de una estrategia de comunicación visual. Partiendo de la importancia sociocultural de este arte, el proyecto busca visibilizar su impacto en la juventud y en el patrimonio cultural de la ciudad, destacando su papel como herramienta de expresión, empoderamiento y cohesión social. A través del análisis de actores, eventos y estrategias actuales, y de la creación de propuestas visuales atractivas, se busca suplir la falta de promoción efectiva que limita el reconocimiento de la danza urbana. Este esfuerzo pretende posicionarla como una parte esencial de la identidad caleña y fomentar la participación activa de la comunidad.
The Soul Street Cali project aims to strengthen the urban dance scene in Cali through the design of a visual communication strategy. Based on the socio-cultural importance of this art form, the project seeks to highlight its impact on young people and the cultural heritage of the city, emphasizing its role as a tool for expression, empowerment, and social cohesion. Through the analysis of key players, events, and current strategies, as well as the creation of engaging visual proposals, the project aims to address the lack of effective promotion that limits the recognition of urban dance. This effort intends to position it as an essential part of Cali's identity and to encourage active community participation.
The Soul Street Cali project aims to strengthen the urban dance scene in Cali through the design of a visual communication strategy. Based on the socio-cultural importance of this art form, the project seeks to highlight its impact on young people and the cultural heritage of the city, emphasizing its role as a tool for expression, empowerment, and social cohesion. Through the analysis of key players, events, and current strategies, as well as the creation of engaging visual proposals, the project aims to address the lack of effective promotion that limits the recognition of urban dance. This effort intends to position it as an essential part of Cali's identity and to encourage active community participation.
Description
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Keywords
Danza urbana, Patrimonio cultural, Diseño de comunicación, Estrategia de Comunicación, Urban dance, Cultural patrimony, Comunication design, Comunication strategy