Conectando universos: transmedia storytelling para jóvenes creadores
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Date
2024
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Pontificia Universidad Javeriana Cali
Abstract
El reconocido escritor y teórico de la narrativa transmedia, Henry Jenkins, afirma en su obra Convergence Culture: Where Old and New Media Collide que “las historias no son solo una forma de entretenimiento; son una forma de conectar y comprender el mundo” (2006). Sin embargo, en la era digital, muchas de estas narrativas se ven ahogadas por la saturación de contenido. En este contexto, las narrativas transmedia emergen como una solución eficaz, permitiendo que las historias se expandan y se enriquezcan a través de diversas plataformas.
“Conectando Universos” busca ofrecer recursos para que diseñadores, creativos y narradores puedan aprender, desarrollar y compartir historias que trasciendan medios tradicionales, permitiendo la visibilización de sus obras narrativas y fomentando la creación de experiencias inmersivas. Este enfoque incluye temas como introducción al transmedia storytelling, creación de personajes y mundos, y conocer a las audiencias, lo que permite a los creadores entender mejor cómo interactuar con sus públicos y construir narrativas más efectivas y resonantes.
The renowned writer and theorist of transmedia storytelling, Henry Jenkins, states in his work Convergence Culture: Where Old and New Media Collide that “stories are not just a form of entertainment; they are a way of connecting and understanding the world” (2006). However, in the digital era, many of these narratives are drowned out by content saturation. In this context, transmedia storytelling emerges as an effective solution, allowing stories to expand and be enriched across multiple platforms. "Connecting Universes" aims to provide resources for designers, creatives, and storytellers to learn, develop, and share stories that transcend traditional media, enabling the visibility of their narrative works and fostering the creation of immersive experiences. This approach includes topics such as an introduction to transmedia storytelling, character and world creation, and understanding audiences, helping creators better engage with their public and build more effective and resonant narratives.
The renowned writer and theorist of transmedia storytelling, Henry Jenkins, states in his work Convergence Culture: Where Old and New Media Collide that “stories are not just a form of entertainment; they are a way of connecting and understanding the world” (2006). However, in the digital era, many of these narratives are drowned out by content saturation. In this context, transmedia storytelling emerges as an effective solution, allowing stories to expand and be enriched across multiple platforms. "Connecting Universes" aims to provide resources for designers, creatives, and storytellers to learn, develop, and share stories that transcend traditional media, enabling the visibility of their narrative works and fostering the creation of immersive experiences. This approach includes topics such as an introduction to transmedia storytelling, character and world creation, and understanding audiences, helping creators better engage with their public and build more effective and resonant narratives.
Description
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Keywords
Narrativa transmedia, Convergencia de medios, Multimedia, Estrategia de comunicación, Creación de personajes, Trasmedia storytelling, Media convergence, Communication strategy, Character design