Enrocando la memoria
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Date
2024
Authors
Director
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Javeriana Cali
Abstract
El proyecto Enrocando la Memoria tiene como objetivo motivar la práctica del ajedrez entre los jóvenes de la Universidad Javeriana de Cali, destacando su potencial como herramienta de apoyo en la concentración y el aprendizaje. Como solución, se desarrolló una estrategia integral que incluye la consolidación del Club de Ajedrez Javeriano, la creación de un manual titulado Los secretos del tablero y el diseño de una identidad corporativa para el club, con el fin de atraer y fidelizar nuevos miembros. A través de estas iniciativas, el proyecto busca fortalecer la comunidad ajedrecística en la universidad y aumentar el número de jugadores activos. Este enfoque estratégico y formativo promueve el ajedrez no solo como un juego, sino como una actividad académica, cultural y pedagógica que beneficia a los estudiantes en su desarrollo integral.
The project Enrocando la Memoria aims to encourage the practice of chess among the youth at Javeriana University in Cali, highlighting its potential as a tool to support concentration and learning. As a solution, a comprehensive strategy was developed, which includes the consolidation of the Javeriano Chess Club, the creation of a manual titled The Secrets of the Board, and the design of a corporate identity for the club to attract and retain new members. Through these initiatives, the project seeks to strengthen the chess community at the university and increase the number of active players. This strategic and educational approach promotes chess not only as a game, but as an academic, cultural, and pedagogical activity that benefits students in their overall development.
The project Enrocando la Memoria aims to encourage the practice of chess among the youth at Javeriana University in Cali, highlighting its potential as a tool to support concentration and learning. As a solution, a comprehensive strategy was developed, which includes the consolidation of the Javeriano Chess Club, the creation of a manual titled The Secrets of the Board, and the design of a corporate identity for the club to attract and retain new members. Through these initiatives, the project seeks to strengthen the chess community at the university and increase the number of active players. This strategic and educational approach promotes chess not only as a game, but as an academic, cultural, and pedagogical activity that benefits students in their overall development.
Description
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Keywords
Ajedrez universitario, Diseño centrado en el usuario, Estrategia, University chess, User-centered design, Strategy