Mental Track: la herramienta que fortalece tu enfoque
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Date
2024
Authors
Director
Journal Title
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Publisher
Pontificia Universidad Javeriana Cali
Abstract
Mental Track es una aplicación innovadora diseñada para apoyar a jóvenes con TDAH, utilizando el running como una alternativa eficaz a los métodos convencionales de tratamiento. El objetivo principal de la app es promover la práctica del running como una herramienta que fortalezca tanto las capacidades cognitivas como físicas de los usuarios. A través de esta experiencia, buscamos motivar a los jóvenes a conectar con el deporte, mejorando su concentración mientras disfrutan de un proceso dinámico y entretenido. La aplicación ofrece una experiencia única con recompensas y narrativas interactivas que mantienen a los usuarios comprometidos. Durante las actividades de running, los jóvenes podrán interactuar con historias guiadas y responder preguntas a lo largo del recorrido, lo que les ayudará a mantener su concentración. Para crear un impacto significativo, se diseñó primero una identidad de marca sólida, seguida del desarrollo de la aplicación móvil y un kit de gratificación que fomenta el compromiso. Además, se planificó una estrategia de promoción en redes sociales para difundir la app y fomentar su adopción. Este documento explora las características de la aplicación, los objetivos del proyecto y los resultados obtenidos, con el propósito de demostrar el potencial de Mental Track como una herramienta eficaz para el tratamiento del TDAH.
Mental Track is an innovative application designed to support young people with ADHD, using running as an effective alternative to conventional treatment methods. The main objective of the app is to promote running as a tool to strengthen both the cognitive and physical abilities of its users. Through this experience, we aim to motivate young people to connect with sports, improving their concentration while enjoying a dynamic and engaging process. The application offers a unique experience with rewards and interactive narratives that keep users engaged. During running activities, young people can interact with guided stories and answer questions along the route, helping them maintain their focus. To create a meaningful impact, a strong brand identity was first designed, followed by the development of the mobile application and a reward kit to encourage commitment. In addition, a social media promotion strategy was planned to spread the app and encourage its adoption. This document explores the features of the application, the project objectives, and the results obtained, with the aim of demonstrating the potential of Mental Track as an effective tool for the treatment of ADHD.
Mental Track is an innovative application designed to support young people with ADHD, using running as an effective alternative to conventional treatment methods. The main objective of the app is to promote running as a tool to strengthen both the cognitive and physical abilities of its users. Through this experience, we aim to motivate young people to connect with sports, improving their concentration while enjoying a dynamic and engaging process. The application offers a unique experience with rewards and interactive narratives that keep users engaged. During running activities, young people can interact with guided stories and answer questions along the route, helping them maintain their focus. To create a meaningful impact, a strong brand identity was first designed, followed by the development of the mobile application and a reward kit to encourage commitment. In addition, a social media promotion strategy was planned to spread the app and encourage its adoption. This document explores the features of the application, the project objectives, and the results obtained, with the aim of demonstrating the potential of Mental Track as an effective tool for the treatment of ADHD.
Description
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Keywords
Estrategia de comunicación, TDAH, Aplicación móvil, Communication strategy, ADHD, Guided story, Mobile application, Running, Historia guiada