Saliendo del cajón - un servicio de consultoría y diagnóstico para emprendedores de moda en Cali
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Date
2024
Authors
Director
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Publisher
Pontificia Universidad Javeriana Cali
Abstract
Saliendo del Cajón es una iniciativa que responde a las necesidades de los emprendedores en la industria de la moda en Cali, ofreciendo un enfoque innovador para diagnosticar y fortalecer marcas tanto emergentes como posicionadas. Este proyecto se desarrolla en un contexto donde la construcción de marca va más allá de la estética, priorizando una comprensión integral de visión, producto y estrategia para el mercado actual. El objetivo principal es proporcionar una experiencia que permita a los emprendedores identificar sus desafíos, recursos y oportunidades para proyectarse de manera efectiva. A través de un juego de cartas, Saliendo del Cajón guía un proceso introspectivo que ayuda a los participantes a construir marcas conscientes y preparadas para un entorno competitivo y en constante cambio.
Saliendo del Cajón is an initiative that addresses the needs of entrepreneurs in the fashion industry in Cali, offering an innovative approach to diagnosing and strengthening both emerging and established brands. This project takes place in a context where brand building goes beyond aesthetics, prioritizing a comprehensive understanding of vision, product, and strategy for the current market. The main objective is to provide an experience that allows entrepreneurs to identify their challenges, resources, and opportunities to project themselves effectively. Through a card game, Saliendo del Cajón guides an introspective process that helps participants build conscious brands, prepared for a competitive and ever-changing environment.
Saliendo del Cajón is an initiative that addresses the needs of entrepreneurs in the fashion industry in Cali, offering an innovative approach to diagnosing and strengthening both emerging and established brands. This project takes place in a context where brand building goes beyond aesthetics, prioritizing a comprehensive understanding of vision, product, and strategy for the current market. The main objective is to provide an experience that allows entrepreneurs to identify their challenges, resources, and opportunities to project themselves effectively. Through a card game, Saliendo del Cajón guides an introspective process that helps participants build conscious brands, prepared for a competitive and ever-changing environment.
Description
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Keywords
Moda, Marcas, Consultoría, Conciencia de marca, Juego de descubrimiento de marca, Fashion, Brands, Consulting, Brand awareness, Brand-discovery game