Raíces de tinta
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Date
2024
Authors
Director
Journal Title
Journal ISSN
Volume Title
Publisher
Pontificia Universidad Javeriana Cali
Abstract
Se propone una estrategia de promoción de lectura, que tiene un enfoque multimedia e incluye una experiencia pedagógica, que permite a los lectores tener una experiencia diferente e innovadora a la hora de disfrutar un libro.
Es un kit de promoción de lectura que incluye: el libro de la poeta colombiana (en este caso Sulabena, de Marga López), una experiencia pedagógica (juego de cartas). Consiste en una dinámica para promover la lectura y en análisis profundo de la lectura, en donde tres categorías, alma, razón y caos: toda esta experiencia se construyó basándose en el método de análisis que Nicolas Nabokov a sus estudiantes de literatura. Él hablaba del balance que tenía que tener el lector entre corazón y cerebro, y de ahí naces las categorías alma y razón.
La experiencia multimedia le da la oportunidad al lector a conectar más con la poeta y añade una capa más personal a la experiencia y contribuye al análisis y entendimiento de las obras. El merchandasing es el plus de la experiencia, y añade a la experiencia del kit. por mujeres.
A reading promotion strategy is proposed, featuring a multimedia approach and incorporating a pedagogical experience that allows readers to have a different and innovative way of enjoying a book. It is a reading promotion kit that includes: the book by the Colombian poet (in this case, Sulabena by Marga López) and a pedagogical experience (a card game). This dynamic is designed to promote reading and encourage an in-depth analysis of the text, structured around three categories: soul, reason, and chaos. The entire experience is built based on the analytical method that Nicolas Nabokov used with his literature students. He spoke of the balance that readers must maintain between heart and mind, which led to the categories of soul and reason. The multimedia experience gives readers the opportunity to connect more deeply with the poet, adding a personal layer to the experience while contributing to the analysis and understanding of the works. Merchandise serves as an additional element, enhancing the overall kit experience.
A reading promotion strategy is proposed, featuring a multimedia approach and incorporating a pedagogical experience that allows readers to have a different and innovative way of enjoying a book. It is a reading promotion kit that includes: the book by the Colombian poet (in this case, Sulabena by Marga López) and a pedagogical experience (a card game). This dynamic is designed to promote reading and encourage an in-depth analysis of the text, structured around three categories: soul, reason, and chaos. The entire experience is built based on the analytical method that Nicolas Nabokov used with his literature students. He spoke of the balance that readers must maintain between heart and mind, which led to the categories of soul and reason. The multimedia experience gives readers the opportunity to connect more deeply with the poet, adding a personal layer to the experience while contributing to the analysis and understanding of the works. Merchandise serves as an additional element, enhancing the overall kit experience.
Description
item.page.descriptioneng
Keywords
Estrategia de promoción de lectura, Estrategia pedagógica, Estrategia multimedia, Poetas colombianas, Estrategia de comunicación, Reading promotion strategy, Pedagogigal strategy, Multimedia strategy, Colombian poets, Comunication Strategy